Start by stating the reader’s problem and teasing a solution to pique their interest.
Example: Why Growing Your Email List Feels So Dang Hard and What To Do Instead
Tell people what they’ll get from your webinar (the solution to their problem).
Reinforce the 1-2 “keep me up at night” problems people will be ridding themselves of by attending your webinar (no more headaches, tears, frustration, etc.)
Credibility/Logos Section
Add client logos or the logos of the publications you’ve been featured in here to establish your credibility. Make sure you have permission to use the logos on your site.
Testimonial Section
Add a testimonial to build social proof; the more directly tied to the primary promise of your webinar the better. Include a short, powerful quote in the title.
Here’s an example testimonial: “I watched your list building masterclass. The next day I went and made a lead magnet for my ideal customer. I made my lead magnet in 20 minutes. Created my landing page. Sent it out.
Within 2 days I got over 4,000 subscribers! I had to turn notifications off. Just wanted to share. Thank you for everything you do.”
— KELSEY ROWELL
Registered Nurse Turned Entrepreneur
Benefits Section
Tell People What They’ll Get From Your Webinar
01
Focus on benefits, not features.
Don’t just tell them what information you’ll share. Let them know how the information will benefit them and why it’s essential for their success.
02
And get creative with how you describe your benefits!
Use colorful language, stories, metaphors, and whatever else you need to do to get people excited about what they’ll learn. Check out the examples below for some inspiration.
03
My simple 5-minute “You now have content for 60-days” exercise.
Right at the start, I’ll reveal the content creation exercise I do in my business. With this exercise you'll set up weekly email content ideas so you’re never stumped about what the heck to write about again.
04
Lead magnets that make your audience go “Hmmmmm”... in a good way!
Creating curiosity and problem solving for your audience is lead magnet gold. I’ll show you how to create a lead magnet to suddenly see a subscriber rate that feels more like a stampede rather than a snail’s pace.
Bonuses Section
Offer a free gift to anyone that signs up for your webinar (Example: Join Me and Receive _____ For FREE):
Tell people what their free gift is here.
Describe what the gift is and why they should want it. Choose something that’s related to your webinar topic. Ideally, they can combine what they’ve learned with their free gift to take their first steps towards their goals.
CTA Section
Finish With a Strong Call to Action
Make your final argument for why the reader should register for your webinar.
Sum up what they’ll learn, remind them of the benefits, and tell them how things will be different for them after they attend your webinar.
You can make the message a little more personal and a little less salesy by signing off with your name, like this:
Amy
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