Thank your customers for their opt-in or purchase.

Let them know what the next step is and how to receive their resource or product. Example: Your free ebook has been sent to your email. Include the subject line they can expect to see so it’s easier to find.

Provide some tips on how to take the next step and a few words of encouragement. Consider linking to your online community or primary course you offer.

Sign off with your name to personalize the message, like this:

Amy

Referral Section

Ask them to share the lead magnet with anyone they think might benefit from it.

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