Include an announcement here (Example: Open for Enrollment)
Use a Benefit-Driven Headline That Includes the Unique Selling Proposition of Your Product/Service
Ask a question here that piques the reader’s interest and hints at what they’re going to get.
Give a brief description of your product/service and how it will benefit your customers.
Credibility/Logos Section
Add client logos or the logos of the publications you’ve been featured in here to establish your credibility. Make sure you have permission to use the logos on your site.
Testimonial Section
Add a testimonial to build social proof; the more directly tied to the primary promise of your product/program the better. Here’s an example:
When I first started I had 8 people on my list (mostly family) and now I have almost 700. It is so detailed and provided me with clear steps on how to build my list. This experience truly changed my perception of list building. It opened me up to how much this can impact my business.
— MILLIE C. WILLIAMS
Empathy and Authority Section
Establish the reader’s problem and tease the solution
This where you can go into more detail about your product or service. Start by expanding on the reader’s problem, using relatable language, then explain why what you offer is the best solution. Avoid heavy details here while focusing on why they need this. Finish with a strong call to action.
Testimonial Section
Add another testimonial to build social proof; the more directly tied to the primary promise of your product/program the better. Here’s an example:
Not only has my email list grown (over 7,000 subscribers organically - YES!), but they’re engaged too. Having a list of people I’ve nurtured has allowed me to charge the fees I want for things like one-on-one private sessions, small group workshops, and more!
— ALEXANDRA MORGAN
Benefits Section
Introduce your product/program features and their benefits. Example: By the end of this course you’ll learn…
01
State a Benefit Here
Then expand on the benefit. Get creative to capture the reader’s attention. See the examples below for some inspiration.
02
How to Deliver Emails that Get Engagement
and receive more replies than you can count that say “You send the best emails! I can’t wait to see them land in my inbox!”
03
A High Converting Opt-In Page
that always gets the feedback of “this is just what I needed!”
04
A Lead Magnet That Attracts the Right People
to your list and builds a buyer-filled audience who looks to you for solutions.
05
The Confidence to Finally Hit Send
and create opportunities for your audience to buy from you.
Core Offer Section
Restate your primary benefit here
The name of your product or service and the sales price here. Example: Get [Your Product] for just [Your Price].
Testimonials x3 Section
Include three more testimonials here to further reinforce your social proof. Here are some more examples:
"I signed up for List Builders Society because I knew I needed to focus on growing my platform and email list before I launched a course. I started seeing success pretty quickly. I already felt comfortable creating content from my background as a copywriter, but Amy helped me put the pieces together to actually grow my business."
- MELISSA GROVES AZZARO
Registered Dietitian & Nutritionist
"Because of what I learned in List Builders Society, I now have over 15,000 people on my list -- it’s crazy! Having Amy’s process is invaluable. It’s so important for entrepreneurs to know what they have to do step-by-step and to have a strategy that works."
- SOPHIA RODRIGUEZ
"Amy taught me that it’s not about me. Rather, it’s about serving my clients, my team, and the people that I care about. I thought Amy’s program was going to help me build an email list, and it has, but it also helped me to gain so much more than I ever thought possible!"
- MATT CRANE
Coach and Trainer for the Auto Industry
What’s Inside Section
Here’s what’s inside: (or something similar here)
Put the Name of One of Your Features Here
- Describe the feature and make sure to highlight how it benefits your customers. See the examples to the right for some inspiration.
The List Builders Society 3-Step Framework
- Never guess where to start when it comes to building your audience — know exactly what to do and when to do it when you join List Builders Society.
- Go from stuck to a subscribers surge — following my step-by-step plan to grow your list, create your opt-ins, and launch your offers with ease.
5 Powerful Organic Attraction
- StrategiesGrow your list organically with my 7 secrets to SEO.
- Post to social media the right way so your audience actually makes the leap from the scroll to your subscriber list.
- Learn the No-SPAM way to write an email (and that gets you replies that say “I needed this today!”
Bonuses Section
Tease any bonus items you’re offering (Example: Plus, get these 3 bonuses to help boost your ROI!)
Put the Name of the Bonus Item Here
(Include the value of the item)
Describe the bonus item and make sure to highlight how it benefits your customers. See the examples below for some inspiration.
12 Monthly "All Things List Building" Q&A Sessions($497 Value)
If having me and a community of entrepreneurs as your support team sounds like a great asset to your business success, this bonus is for you. When you buy List Builders Society today you’ll receive a monthly Q&A with me for an entire year so that no matter what point you’re at in your list-building journey, or how much progress you’re making, your most burning questions will be answered as you go.
Batching Brilliance: Creating Stellar Content in Half the Time($197 Value)
Creating content (and overcoming writer’s block) is a huge part of delivering consistent content. And when you deliver consistent content, well, your audience grows, you make more money and you stay top of mind for the customers that want to hear from you and buy your offers. In this bonus, you’ll learn the techniques I’ve used to make sure I know what to write and when to write it.
Complete Offer Section 2
State the total value of your bonus items. Example: When you add it all up that’s a total value of $694!
The name of your product or service and the sales price here. Example: Get [Your Product] for just [Your Price].
Money Back Guarantee Section
Include some sort of guarantee here. Example: Try it for 60 days and if you’re not completely satisfied get a full refund
Go into more detail about how your guarantee works. Frame it as “I’m so confident that you’re going to love my product/service that I’m offering this amazing money-back guarantee.”
FAQ Section
You May Be Wondering… (Frequently Asked Questions)
Provide answers to your customers’ most commonly asked questions to address any objections they might have. Here are some examples:
How do I access my training?
Your training will be emailed to you. You can either access it online or download it to your device.
How quickly can I expect results?
Results vary from one person to another, but I’ve had clients see a noticeable difference within a month.
What’s your refund policy?
If you aren’t 100% satisfied within 30 days of receiving the product you can get a full refund. Simply send us an email to receive instructions on how to process your refund.
This Product is For You If Section
This product/service is for you if…
Use this section to tell readers who this product is for. Describe the situations your customers are in and touch on the problems they’re likely facing. Here are some examples from my “List Builders Society” course:
You’re just getting started with your list building efforts, and want to make sure you absolutely NAIL IT right out of the gate by using only the most powerful, easy-to-follow, “what’s working now” list building strategies.
You’ve been trying to build your list for months (or even years), but haven’t attracted the numbers you were hoping for (currently less than 1,000)… and the people you DO have on your list are mostly disengaged freebie seekers who pull a disappearing act whenever you have the courage to make an offer.
You’re motivated by the profit potential having a growing email list will give you and you’re excited to spend time working on something you know will boost your bottom line for YEARS to come.
CTA Section
Urge Readers to Take the Next Step With a Strong Call to Action
Make your final argument for why the reader should take action and buy your product/service. Summarize the points you’ve made (your benefits, your bonuses, your guarantee, etc.) and close by asking for their business.
You can make the message a little more personal and a little less salesy by signing off with your name, like this:
Amy
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